In-queue retail shelving is an important asset that you can use to both improve customer experience at your shop as well as boosting sales. The set-up of the checkout area in your shop can be a deal breaker, as some customers may be put off completing their purchase just by the look and layout of the checkout area.
It is important to get the shelving right, here are five top reasons why:
- It Improves Your Sales
In-queue shelving is brilliant for stacking little treats and impulse buys like chocolates, sweets and magazines. It also helps to remind customers about some small sized essentials like batteries, shaving blades and stationery, which they may have left off their shopping list.
It is a great way to bring your customers’ attention to particular items that may be on offer, or seasonal products, like Halloween accessories or Christmas stocking fillers. Once they’ve spotted them, customers end up buying items they may not have planned to buy, which improves your sales.
2. It Enhances Overall Customer Experience
Untidy store presentation and disorganised traffic in shops can be off-putting for customers due to the stress and time constraints. In-queue shelving helps you display your products in a tidy and organised manner, making it easy for customers to find items. Shelving also creates aisles on shop floors, which helps organise traffic within the shop, especially during busy times, and enhances the shopping experience. Also, during busy times such as Christmas, it gives customers something to focus on rather than the length of time taken to get served due to the large volume.
3. It Maximises Space
Store space costs money, so it is important that you maximise the return on your investment by making the most of your shop space. In-queue shelving comes in various space saving designs that allow you stack as many products as you wish in an orderly way.
Gone are the days when you were only able to display one or two samples of a product and you had to either remember to tell customers that you have more stock stored away somewhere, or hope that customers would ask for more stock. Our slatwall displays and slatwall panels can be cut to size so that they perfectly fit your store layout, and are carefully designed to include great space saving features.
4. It Signposts the Till Area
Shopping can be a chore for some people, so it is important that you make it as easy as possible for customers to shop at your store. In-queue shelving helps with signposting by directing customers to the tills. This also helps to keep people in an orderly queue, or queues, until they are called up to the till. This can stop untidiness and others getting served before people that were in fact queuing before them.
- It Helps You Meet Customer Expectations
Many stores now use in-queue shelving – so much so that they have become a standard feature of retail stores, which customers expect to see. After all, some countries such as Britain are famed for their proneness to queueing.
Meeting customer expectations is quite a tricky thing. While in some cases there may be no rational explanation why some expectations have developed, you stand a good chance of scoring points in the eyes of your customers if you fulfil their expectations, which can only be a good thing for your business.
Our slatwall collection and a wide range of other in-queue shelving solutions are available to order on our website today, contact us to find out more.
