The way you display your products can have a huge impact on the way your customers interact with them, and ultimately how successful these items are. It can be challenging to find a way to balance all the factors you may be considering such as space, cost and style. However, your main concern is probably going to be the value of these displays and whether they will help to increase your sales. We believe that mannequins can be particularly beneficial, so take a look at just some of the reasons why.
Create a Visual Experience
Mannequins are not just helpful for displaying clothing, they also provide a great way of creating a visual experience within your shop. They can be as colourful as you want as you display different outfits that can help to break up the space and contribute to the style and look of the shop.
This can help your customers to feel more comfortable in your shop and may even encourage them to spend longer in the store, browsing your products and possibly even making purchases.
The Power of Imagination
When customers look at the items of clothing you are selling, they are probably trying to imagine how they would look on them. Some people may try things on, but it can be hard for many people to imagine how a particular item would look as part of an outfit.
When you display an outfit on a mannequin, you not only show the cut, shape and fit of the item, you can show how it fits together with other items as an outfit, allowing the customer to imagine themselves wearing the whole look. If it’s less is more and leaving it to the imagination that you’re going for, retail hangers can also be used in a variety of ways to represent your brand personality.
Enhance Upselling Opportunities
Upselling is an important part of sales and is usually done at the till by a member of staff. However, this is not the only place where you can find upselling opportunities. In fact, a mannequin can act as a powerful upselling tool.
As we previously stated, you can display multiple items on one mannequin, creating an outfit. This is something that many shoppers may take as inspiration for an outfit, choosing multiple items from the mannequin’s look. If you want to encourage shoppers to do this, it’s a good idea to make sure that all the items within the outfit are readily available next to the mannequin so your customers don’t have to go hunting around the store to find each item.
Mannequins can have a big impact on the way your customers interact with your products by bringing your clothes to life and allowing your customers to see themselves wearing them.
At Crown Display, we stock a wide range of shop fitting supplies including mannequins which can help to transform your clothing displays. Crown display can help you from start to finish if you are looking for a mannequin for sale. If you would like to find out more about any of our products, please don’t hesitate to get in touch with a member of our team by calling 01275 866 255 or by emailing sales@crowndisplay.co.uk and we will be more than happy to help.
