Have you ever considered how the colour of your retail display and shop colours in general could be affecting how your customers see you – and how much money they spend with you? It seems hard to believe colours could have a significant effect on our physiology or on our mental attitude, but recent studies have shown colours – of walls and shopfittings for example, really do incite customers to take certain actions – so could have a major effect on their buying decisions…
Shop fitting is both an art and a science. It goes far beyond Shelving, Gondola units and Slatwall. Shopfitting involves displaying products in a way that attracts customers into your shop, allows them to find what they’re looking for as easily as possible, then provides a streamlined process to complete their purchase. In order to achieve this optimally, professional assistance from a Shopfittings company can make a big difference.
Whatever Shopfitting equipment you have chosen for your store, different colour options will be available. As a clean and simple backdrop, Tegometall Shelving is available in Jura White or Silver. Certain shop fittings such as Gridwall and Garment Rails are supplied in their attractive metal finish as standard. When it comes to Slatwall panels, Slatted units and counters, the finish options are huge! Along with stylish woodgrain veneers, such as Maple, Ash and Beech, you can also opt for striking block colours such as Red, Blue and Yellow. With Slatwall inserts, the range of colour options is even greater. Coupled with your choice of wall colour (for any walls not installed with Slatwall panels!), this means you have great opportunity to impact your prospects with your appropriate colour choice.
For example, red and yellow are both believed to incite hunger (so McDonalds didn’t just pick those colours because they look nice…) White has more neutral and clean connotations – it can imply purity in fashion, but is associated with sterilisation in medical businesses. Black can be used well to target high-end markets, or to add mystery to youth markets. As well as inciting hunger, and raising blood pressure and heart rate, red can inject excitement into your brand.
Yellow is traditionally a happy colour; it is warm, alert colour that can have a relaxing effect on your customers. Blue can also have a relaxing, peaceful effect; being the most popular colour on a global scale, it incites feelings of loyalty and trustworthiness.
These are just a few examples of how you might consider the effect of your shop and shop fittings colour on your prospective customers – if you’re looking to refurbish your store, or for any other shopfittings supply or advice, call Crown Display on Freephone 0800 587 5880.
Crown Display offer a comprehensive range to fulfill all your shopfitting needs. We’re less expensive and of a higher quality than others; just like our shop fittings, our service is top-quality, and in all we do, we’re environmentally friendly and put the customer first. www.crowndisplay.co.uk
