Christmas displays in August might not be widespread, but they are quite common already. Many shops begin displaying Valentine’s Day, Halloween, Easter, or Christmas decorations months ahead of time. Knowing how soon is too soon to have these displays is essential and, in addition, knowing how to make a great display is also important.
So, how should you plan to display your seasonal displays ahead of time to ensure both your shop and your customers find it successful?
Plan Long-Term
Depending on your industry, having your seasonal display properly planned and thought-out in advance can save you a lot of time and stress later down the line. If you want to make sure that you have everything ready for Halloween, then purchasing items in June can be a big benefit. You can begin by calculating how much stock you will need – and even add a bit extra if you wish to run a competition! A greeting card rack is ideal for all seasons, and you’ll certainly get your use out of it.
Have Eye-Catching Seasonal Displays
A great – and fun – part of having seasonal displays is to make them absolutely stunning. Regardless of what season is coming up, you should take some time to carefully consider how to construct your display. If it’s boring, your customers might have trouble feeling excited about the upcoming festivities and associate your shop with negative feelings.
And knowing your audience is also important. If you’re targeting a younger demographic, you need to have a more fun display with decorations that provide a wonderland of fun and colours. If your audience is older, you can’t have the same approach as you would with children.
Market Your Seasonal Displays
Have seasonal makeover in your shop and turn it into a social event. Market it on your social platforms and keep your followers updated with the new and exciting stock that your shop is getting. You can also let them know when something has gone out of stock, which keeps them informed and it shows how active you are on social media and how attentive you are to your customers’ needs.
A campaign before your season stock arrives can get the excitement buzzing and your customers talking about which items they wish to purchase when the time comes. A Combination counter can create this excitement by giving a little glimpse into individual festivities that can come together to create one seasonal theme.
It’s Never Too Early When Properly Planned
It’s never too early to have seasonal displays in your shop, particularly when you reap the benefits of a calm and well-planned season. Having all the details planned and your seasonal displays up early might seem too much but, at the end, you’ll find that you’ll be more relaxed without having to quickly order, organise, and display your stock.
And there are always customers in search of the early displays, eager to find beautiful ornaments and other decorations for their parties. Being prepared is never a bad decision!
No matter how early you choose to have your seasonal displays in your shop, planning is the most important factor. In addition to knowing exactly what to order and who to target, you’ll require the appropriate equipment to create eye-catching displays.
At Crown Display, we have high-quality slatwall and shop shelving that are sure to fit your shop requirements. Simply get in touch with our friendly team if you want to know more – we’re always happy to help!
