For retailers, fitting the perfect shop shelving, counters, and furniture can be a laborious task. Often, mistakes are made by underestimating the importance of said furniture in the consumers buying experience. Factors that might seem small, such as the height, colour and size of certain counters and shelves can often have a big impact on your customer, consequently influencing how much they purchase, or if they do at all.
Retailers need furniture that’s cohesive with their branding, maximises their store’s space, adds personality and life to the store and, of course, is beneficial to the consumer’s overall experience. However, there’s no need to spend hours filtering through furniture catalogues when it’s possible to order perfect, bespoke furniture. Those hours could be much better spent elsewhere, focusing on your business.
It’s no coincidence that the typical height of the shop display counters we make here at Crown Display is 920mm high. They’re this specific height to allow retailers to strategically place shop promotions within their customer’s eye line.
Bespoke retail displays enable you to customise a unit so that it entirely matches your store. Creating an attractive store design draws customers in and consequently has the potential to enhance the sense of quality. These days, people don’t just go to stores to make purchases, many are searching for a place that can offer them something extra. Bespoke furniture, including high-quality displays, can be the vital factor that sets you apart from the competition and ensures your brand remains memorable. In addition, requesting certain materials that are in line with your branding can assist with the overall promotion of your brand as many will come to recognise the material in association with you.
Community is important in retail. An increasing number of outlets are aiming to not only increase sales but to create a community around their brand, both on and offline. The rise of Instagram has called for stores to increase their aesthetics and enhance the customer’s social experience in their store outside of purchasing anything.
If you can add a point of interest in your shop design, potentially incorporating all of the senses rather than just sight, you may find an influx of customers armed with their camera phones ready to promote you online. Whilst it’s important to have an aesthetically pleasing shop design, other senses such as touch, smell and even taste can add to your success. Stores such as Lush have become well known for their intoxicating smell, whereas high-end stores have begun to offer drinks and nibbles to their customers whilst they shop.
When deciding whether to purchase bespoke joinery or mass-produced, retailers need to assess their requirements. Be aware that the price point can be higher than that of their mass-produced counterparts and due to being handmade can have a longer manufacturing time. However, if your bespoke furniture attracts the right kind of attention on social media, it won’t take long before you notice a high ROI on the newly unforgettable space.
When it comes to bespoke joinery for shop counters, shelves and furniture we take great pride in our handmade quality craftsmanship and are usually happy to make these bespoke to your individual size and preferences at no extra cost.
In addition to being of a higher quality and entirely customised to each retailer’s requirements, bespoke furniture can often have environmental positives. Our, bespoke options are manufactured locally, by experts, and use sustainable materials.
If you require assistance understanding the difference that bespoke joinery can have for your store, or to discuss the quality or manufacturing of Crown Display products, please get in touch for free assistance from our team of experts who are ready to help you make the right decision for your requirements. Give us a call on 0800 587 5880 or email at sales@crowndisplay.co.uk
