As the retail industry once again moves toward the festive season, shops are beginning to prepare their products and interiors for a predictably busy period. A great deal can be done to ensure that the increased customer traffic and sales are managed smoothly, such as increasing the number of employees on a shop floor and creating seasonal offers for various products. Some high street retailers may even host in-store experiences and pop-up events, placing the local spotlight on their business. However, one of the best advantages a retailer can offer their business is to ensure a shop space is appropriately and efficiently designed.
Drawing from our own experience supporting high street retailers in designing their shop spaces, we have four essential considerations for those wanting to improve or maintain their offered shopping experience during a period of increased customer demand.
Intentional Navigation
A curated retail space will, through shop shelving and furniture, encourage shoppers to navigate a certain way. Certain floor arrangements, such as loop and grid formations, lead customers to browse in a particular direction, which can be useful for the promotion of certain products by highlighting sales or hero displays.
These designs also lend themselves to efficiency, with retailers being able to improve the space and comfort offered to customers with a design that prevents congestion. If customers are not guided appropriately, they are more likely to block walkways, preventing others from passing by easily, leading to a greater deal of stress
Modular Furniture
Since the space occupied by customers is constantly changing within a shop space, there are few designs that are consistently suitable. This is why a greater deal of retailers are choosing to implement modular designs, using adaptable and collapsable retail furniture in their shop spaces. By doing so, displays and shelving can be adjusted on a daily basis, making way for a potentially busy shop floor when needed.
Creative Displays
A product’s quality can be celebrated with complementary shelving, in the same way that retail branding can draw attention when displayed with high-quality shop fittings. As such, it benefits high street retailers to ensure that their fittings are as aesthetically pleasing as the items and content they display.
To support this, and alongside a wide array of shop furniture options, we also offer custom and bespoke design options, creating locally manufactured shop shelving and furniture for your business.
Modern Checkout
The checkout and till area of a retail space has often been a challenge for designers. A larger area for service counters means that customers can purchase items more efficiently. However, this dedicated service space means less area for displays and products elsewhere in the shop.
Modern technology has thankfully remedied this situation. Retailers are able to support their businesses with much smaller and dynamic checkout areas, with tills in some cases being entirely replaced with mobile devices. These modern designs not only mean retailers can utilise more space-efficient service counters but even make them entirely mobile.
Crown Display
To talk to our team about your shop space and how our catalogue can support better business during the festive period, please reach out to our team by calling 0800 587 5880 or, alternatively, by emailing sales@crowndisplay.co.uk.
