As the landscape of retail design changes, technological and operational developments fill our lexicons with new terminology. Despite the ubiquity of such modern phrases, like experiential retail and omnichannel shopping, a great deal of the industry needs to be made aware of their meaning and, as a result, stay caught up in essential trends.
Keeping up-to-date, aware, and in full understanding of retail terminology is important. It enables retailers to better grasp the direction of retail operations and the interests of consumers, all of which allows retailers to discern which trends could benefit a high street business. As such, we’re taking a look at some of the most important new terms across the retail industry, especially those pertaining to retail design and shop shelving, breaking down terminology.
Omnichannel Shopping
The prefix omni- could be argued to overcomplicate a rather simple retail concept. Omni- means all and the idea of omnichannel shopping is based in the effective design of all sales in a business, whether this is in-person or online.
As customers begin to split into various groups of checkout preferences, some wanting to shop online, by mobile device, or by visiting a brick-and-mortar shop space, retailers must ensure that they are offering a high-quality and easy-to-use shopping experience across each one. If they fall short in one area, it can potentially damage a retail or brand reputation.
Modular Spaces
While the concept of being modular may be slightly more accessible than omnichannel, it still leaves some retailers in the dark. Modular design is being championed by many contemporary high street retailers because it fits with the dynamic landscape of modern retail. Shop spaces with flexible and easily adaptable shop furniture are able to better customise their layout and displays to meet changing demands, such as busier periods and seasonal events.
Every feature of retail fittings can contribute to a more versatile design, from greeting card units to screw head covers, helping retail staff to create dynamic and exciting spaces that not only contribute to an efficient operation but a refreshing environment for shoppers to experience. By making such occasional changes to retail spaces, shops feel consistently appealing, with customers eager to see what’s new more regularly.
Experiential Retail
Experiential is something of a clumsy word but with a straightforward meaning for retailers. High street shops are now focussing more attention on the experience offered to customers, using exciting events and offer to complement their products.
This retail trend is perhaps the most significant and a great number of both small and national brands are seeking ways in which they can improve their in-store experience by offering complementary activities. Such displays, events, and workshops can be hosted as temporary exhibitions, drawing in customers and generating social media buzz, or can be a long term part of a retail space.
Crown Display
If you are looking to create or enhance your retail space, seeking high-quality shop furniture and shelving, then our Crown Display team can help, offering retail advice and information on our catalogue. To reach us, please email sales@crowndisplay.co.uk or call 0800 587 5880.
