The Growing Popularity Of Pop-Up Shops And How They Work
High streets are becoming more accustomed to the presence of pop-up shops, with venues being taken over by various brands and product-related experiences more frequently each year. Their growing popularity is not only an indicator of how well shoppers respond to such events, showcasing their experiences on social media platforms, but also the opportunity and impact they deliver for the retailers themselves, with many brands using pop-ups as a way to market new products and even gauge response for a new venue.
Pop-Up Shop Benefits
Pop-up shops are occasionally referred to as flash retail within the industry, describing the appeal that limited-time events can offer through their exclusivity. Since customers will not want to miss out on particular experiences or promotional offers, they will seek to attend the pop-up event during its limited time, generally encouraging others to do the same. This, as a result, is likely to generate bustle and buzz, especially if queues form on the high street, which are a common occurrence for many events and help to provoke intrigue from those passing by.
Such events allow retailers to showcase new products as well as progress their brand message and connect with new demographics. When held in other venues, they can also develop relationships between businesses who mutually benefit from collaborations, or they can help retailers to scope out a new geographic location to potentially establish a new high street presence.
A number of established brands have found great success in hosting pop-up retail events, such as Nike and Ikea, as well as many celebrity personalities who seek to promote a product’s launch with a temporary venue. The Crown Display team, for example, designed the retail furniture for Love Island’s Amber Gill who hosted a pop-up retail event to launch eos lip balm in London. We designed custom retail furniture, all in bubblegum pink, to promote the brand and transform the venue into an exciting experience.
Pop-up events can be as large or as small as needed. Many first-time retailers find hosting a temporary retail space a great trial before committing to the venue as a whole. This works particularly well for brands that have established themselves online and want to transfer their sales onto the high street, establishing themselves as a more locally recognisable presence.
Crown Display
We recognise the continued and growing popularity of pop-up retail events and how they can be remarkably beneficial to brands. This is why we offer retail furniture hire services, offering our entire catalogue, from slatwall to greeting card units, to be used for events. Our furniture and fitting rental services also include options for delivery, construction, breakdown, and removal too, helping to ensure that an event is made easy for the retailer.
To discuss options for retail furniture hire or to discuss handmade and custom items for a bespoke pop-up event, please reach out to a member of our team, either by calling 0800 587 5880 or by emailing sales@crowndisplay.co.uk.
