When tackling Christmas shopping nowadays, an increasing number of shoppers are choosing to shop online, instead of visiting physical stores. The internet, however, cannot channel the same festivity, which continues to draw customers to the high street every year.
Going head to head with the new digital world may seem quite daunting, but many retailers are coming out on top by turning themselves into shopping destinations. A place not just to purchase items and gifts, but to bring your friends and loved ones with you to experience it too. Christmas decorations are often the highlight of the festive period, with cities and towns everywhere hosting ‘Christmas Light Switch On’ events – bringing the community together and giving retailers a perfect opportunity to boost sales.
Although stores might be battling online offers, it can work to the advantage of retailers everywhere. Social media and the rise of viral content has meant that a picture or video can reach thousands overnight. If you can get creative with your Christmas display, you may find that the internet sends hordes of customers your way.
Let There Be Light
Lights at Christmas bring with them a sense of magic and vibrancy. Placing them in a shop window will grab attention, whilst throughout the interior they will transport customers into another world. Shape your customers experience by using lights to highlight key products and sales stock on your shop shelving.
Colour is Key
Christmas tends to encourage a certain colour scheme of red and green. Retailers who can incorporate this into their store’s colour scheme can reap the benefits in sales. Colour coordination is incredibly visually appealing and in turn can lead to shoppers taking designs home with them. Not only that, but refreshing your store with new colours will keep both new and old customers intrigued to see what’s on offer.
Tell a Story
It’s one thing to put a Christmas tree up and another to get creative and initiate a narrative through your decorations. The more creativity that retailers can show through their decorations, the higher the chance of creating a memorable experience that will last and encourage them to share their experience with friends and family. This type of free ‘word of mouth’ marketing is not readily available, so be sure to take advantage of it whilst you can.
Speak to Your Customers
Emotions are running high at this time of year, which gives retailers the opportunity to tap into them through signage. Place emotive messages on signs near certain products to increase sales. By suggesting who they might be a good gift for, you’re instantly forcing the consumer to imagine giving that product as a gift.
To prepare for your Christmas display and the consequential rise in customers, retailers must be ready to store a higher amount of stock than usual. As this time of year is temporary, it’s not advisable to spend a lot of money purchasing brand new shelves and furniture that you won’t need in a month or two’s time. This is precisely why retailers are now increasingly choosing to rent high-quality retail shelving.
Here at Crown Display, we offer a range of modular shelving, all available to hire. They are also supplied in a range of colours, with a multitude of shop shelving accessories available. We’re also happy to cater to bespoke needs, so our clients can rest assured that any furniture that we supply can fit in with their brand requirements entirely.
If you’d like to speak to an expert about the quality of our shelving, or if you’re looking for some inspiration or more information about a bespoke order, please do get in touch. The team at Crown Display have been working with shop fittings for many years and will be happy to talk with you on 0800 587 5880. Alternatively, you can send an email to our friendly team at sales@crowndisplay.co.uk
