Retail shelving is by far one of the most important aspects of retail space design. With the perfect retail shelving, you can optimise your store’s layout, create an inviting atmosphere for your customers, make it easier for shoppers to engage with your wares (whether they’re cards or fresh produce, for example) and ultimately boost your sales.
As a business owner, you may already realise the importance of the humble shop shelf, but Crown Display is here to give you some top tips to get the most out of your displays. So, what are these insider shop shelving tips?
1.Keep it Fresh
After a while, no matter what retail or shop shelving you buy- the most modern or the newest brand, all displays get tired after a while, so regularly updating your unit is essential. By purchasing adjustable retail shelving, you can easily create a new look and update your theme or arrangement in response to incoming stock levels. Not only is this a quick solution, but a cost effective one.
2.New Heights
Your retail shelving needs to be at an accessible level for all customers and while you can utilise the whole height of a wall through your store shelving, the shelves at eye level are the most readily accessible. Be sure to put your most ‘important’ products here, as they will be the ones that will catch your customer’s eyes first. This may be anything from premium products to exclusive offers or simply products you need to get sold.
3.Avoid Clutter
While it is just as important to keep your store fully stocked up and not looking empty, clutter can be off putting for customers. Ensure that all products are neatly positioned on shelves and depending on the nature of your shop, avoid shelving which looks too utilitarian.
4.Free-Standing Unit
Free standing units can help your business get the most out of the space and can also create a user-friendly pathway in your store, guiding customers to the products you most want them to see. By utilising a unit which does this, you can create a more attractive space and be more organised, whilst encouraging your customers to spend more time in store
5.Shop Shelving Arrangement
Making your retail shelving look attractive is perhaps a vital key to success in business. Use a block or vertical method of stocking your shelves, as this is a more appealing set up for customers. Make use of coloured items, display signing and make sure the customer has all the information they need, such as price, offers etc.
For multi buy offers make sure there are plenty of items on the retail shelving unit to attract the bargain hunters, while more exclusive or luxury items should have less to give them more of a VIP look and feel, and attract those who are willing to spend maybe a bit more.
If you would like to know any more information regarding our range of retail shelving units, you can get in touch with our friendly team. We would love to help turn your business into a thriving retail store!
