Shop Counters
While we at Crown Display understandably believe that all shop shelves and fittings are important, the shop counter is perhaps the most essential for your consideration. Not only are they a required unit within your store but, depending on their design, they may have a dramatic impact on both your sales and customer impression.
Why the Counter Matters
Shop counters are the gateway for your custom. Each customer looking to purchase an item will use it. A well-organised and efficiently designed counter will allow for transactions to occur smoothly and with minimal hindrance on the overall level of custom. However, if counters are treated without due consideration, then they can slow down transactions and cause frustration for both staff and customers. This might occur if the counter is too cluttered with displays. Although maximising the potential use of your counter is good for business, any compromise on the dedicated space of transaction may jeopardise speed or sales.
In addition to this, the counter is typically the final impression your store has upon the customer. It should not only compliment the entire design of your store and brand but it should also leave each customer with a positive opinion of the shopping experience. If this is not considered, the transaction may fail to assure repeated spending or, worse, a negative review.
Counter Design
There are many structural options for your shop counter. Depending on the space you have available or your preference for material Crown Display can offer you a wide variety of counters or even build one to a custom design.
We offer custom built counters to fit your shop’s layout and style. From a range of colours and materials, there is certainly an option to benefit your store. For instance, should you want the counter area to double as a display for high-value items, we offer combination counters that add a glass showcase area. Or, should you require a versatile display, counters with recessed slats are available. It is important to consider how you intend to utilise your counter in the long term as imposing displays onto an unprepared counter may cause aforementioned untidiness. There are many options that allow for displays without this compromise.
Alongside functionality, if your store has a specific aesthetic, such as industrial or rustic, then the counter should, and can, match. We offer real wood counters made from distressed oak as a stylish alternative to MDF, which may be a more ideal fit. In addition, for shops with a larger layout or those seeking a wider dedicated sale space, we can offer wrap counters fit and styled to your requirements.
Our Craft
We take great price in our handmade counters, which are built to your specifications using reliable materials and experienced designers. We also offer our expert advice free of charge to give you total peace of mind with your purchase.
Contact Us
You can find more information on our counters or other products, as well as quotations for projects, by calling us on 0800 587 5880 or emailing us at sales@crowndisplay.co.uk
