The new year brings a sense of vitality, a time when individuals seek to refresh their routine and even reinvent their approach to life. Retailers across the high street have a similar approach, seeing the new year as an opportunity. Traditionally, it is a period of sales, high street promotions that not only work to encourage a greater customer spend during a quieter period of the year but also to move seasonal products out of the door, clearing the shelves and storeroom.
This transition period is also a prime opportunity for retailers to redesign their stores, using the wake of Christmas rushes as a chance to shift retail furniture, refresh in-store style, and even install new features. For those retailers looking to incorporate even bigger changes, beyond superficial touch up, the beginning of a new year can also be the only opportunity, requiring the temporary closure of a shop too.
With this in mind, we’re sharing some of the most popular trends and our favourite new retail designs as inspiration for your new year renovation.
New Colours
Painting your shop space, as well as its exterior, is an affordable and striking way to reinvent your position on the high street. Colour is an effective tool, and potentially a very powerful one too, not only catching the attention of those passing by but also communicating an entirely new brand message with a simple shade. This is why a great deal of care goes into the selection of corporate logo colour schemes.
For those shops looking to draw in new customers, excite returning customers, or help to bring a general sense of vitality to their interior space, a fresh coat of paint remains a simple and effective method of achieving your goal.
Replace Furniture
Replacing shop furniture has a number of potential benefits. Many retailers are motivated to swap out their shop shelving and display equipment to ensure standards of quality remain high, replacing items that have succumbed to significant wear. Others, however, will seek to replace retail furniture as a way to change their shop aesthetic or layout.
Much of a shop’s interior design is dependent on and dictated by the key structures, from display cabinets and service counters to greeting card units and freestanding gondolas. Changing these items can change the capacity and flow of your shop space, allowing for a more relaxed browsing experience.
Additionally, shop furniture can be custom-designed, specifically for retail spaces to both support a curated aesthetic and improve its operation. Service counters are a prime example, with many retailers choosing to adapt their organisation to its design instead of the other way around.
Statement Designs
As social media becomes an increasingly important tool for customers, retailers are making efforts to ensure their interior designs are suitably photogenic. Snapshots of products and in-store statement designs are a form of advertising, with a single statement design being able to generate a great deal of content via customer platforms.
This is why retailers are placing a great emphasis on unique and bespoke interior designs, seeking to create not only an enjoyable shopping environment but one that customers also want to share with others.
