As soon as Christmas and the January sales are out of the way, it’s well-known that the remainder of January is particularly quiet for retailers everywhere. Although this may be a welcome break for some, for others it’s the perfect opportunity to reinvent and redesign the store ready to beat the previous year’s success.
Whether your store requires a few upgrades here and there, or if during the busy period you’ve noticed some key areas that can be improved. January provides the optimal opportunity to make some much-needed changes.
Additionally, physical stores are having to continuously stay on top of their game as they compete with the digital world for customers. Many shops are now shifting their focus from transactional outlets to instead focus on the experience that they can offer shoppers. Providing their customers with expert-level knowledge, personal touch and unique, unforgettable experiences. 
As you approach redesigning your store for the New Year, be prepared to do your research and fully analyse how your customers behaved and reacted to certain elements of your store in the past year. Make sure that you know your target audience inside out so that you can implement new elements that you know will be a hit with shoppers.
Your shop shelving is a vital area to assess. From the placement of certain shelves to the overall amount, there’s a lot to consider. Placing certain displays in your queuing area, for example, can encourage customers to add to their basket on their way to the checkout.
Today, stores are upgrading their retail shelving to ensure that they’re all representative of the same brand aesthetic. Keeping them all in line with your business’ key colours can make a big difference when it comes memorability with shoppers.
Furthermore, when planning your new shop design, keep your goals for the year in mind. If you’re planning on putting a real focus into the growth of your business, investing in modular shelving may be advantageous. Modular shelving can be adjusted to grow alongside your business, it will also give you the option to add in extra shelves and components during particularly busy times, such as the festive season.
When looking to reinvent the design of your shop, let your creativity run free. Whilst in your research phase, you’ll have seen a lot of examples of what has worked well for others, but don’t fall into the trap of just simply replicating other ideas. Try to take them further, or better yet let them inspire fresh and original ideas that your customers may not have seen before. If you can provide a unique experience, chances are that shoppers are going to remember you and return.
Here at Crown Display, we have a vast array of practical modern shelving. Not only do we have a large selection of colours, but we also have several shelving accessories available too. These accessories can especially come in handy if you’re thinking that modular shelving is the way to go.
If you’d like to discuss your requirements and the options available to you in more detail, our team are well versed in shop fittings and will be happy to discuss with you. Give us a call today on 0800 587 5880.
