As a retailer, you may have seasonal stock that you sell every Christmas, Halloween, New Year and every season in between. However, you may struggle to shift this stock after the festive period has ended. You can store this stock until next year, but by this time it may be out of date and it’s just taking up space that you could use for other, new stock. So, how can you shift your seasonal stock?
Think About Lifespan
When you take on seasonal stock, like cards, it is a good idea to think about its lifespan and the correct way to display them, such as a greeting card rack. Some products may be specific only to that season, such as Christmas decorations. Others may sell throughout the year but experience peaks at particular times of the year, such as face paint during the Halloween period. By working out the lifespan of your stock, you will be able to manage it more effectively.
Identify the Right Time to Start Displays
It’s important to identify when you should start displaying your stock. Too late and you may have missed out on some prime selling time. You may have to do some research to find out when you should start displaying your seasonal stock and, if you can identify the right time, you can optimise the way you sell stock as you take advantage of every selling opportunity without taking up shelf space with seasonal displays too early.
Make sure to come back and check our blog as we will be tackling this subject soon!
Keep on Top of Shelf Replenishment
If you have a product that you won’t be able to sell after the season ends, it is a good idea to keep on top of stock replenishment during this time. You don’t want to miss selling opportunities because shelves ran dry when there is plenty in your storeroom, especially if you end up having an abundance of it after the season ends.
Draw Attention to Items
You can use different types of retail shelving and accessories to draw attention to the items you want to push. Baskets and bins dotted around your shop are great for smaller items and you can use queue management displays to catch your customers’ eyes before they make their purchase. If there is a particular product that you want to push, you should make it as visible as possible. Window displays and noticeable signs can be highly effective, or perhaps invest in retail queue management to highlight more good deals as they wait to be served.
You can read more about how store layouts can maximise sales potential in one of our recent blog posts.
We know just how important shop fittings and displays are when it comes to shifting your stock, especially seasonal items. If you would like to find out more about any of our products and how they can help you to maximise your sales potential, please don’t hesitate to get in touch with a member of our team who will be more than happy to help. You can call us on 0800 587 5880, email us at sales@crowndisplay.co.uk or fill out our online contact form and we will be in touch.
