The festive period is an important time of year for retailers everywhere. With an influx of prospective shoppers eager to purchase presents for their loved ones, it can be a prime time to capitalise and massively increase your sales. Whether you’re a big chain or a small independent pop-up, there’s plenty that you can do to ensure a successful festive period.
Start Early
When planning your festive displays, it’s vital to start as early as possible. It’s not unknown for stores to start planning their displays as early as February. If you’re not quite as on the ball as these, don’t panic. There are plenty of options that can be done in the final hour if need be.
Do Your Research
Firstly, do your research. If you don’t have time to get out on the high streets to check out the competition, take to the internet. Websites such as Pinterest are stacked with examples ready to inspire your creative juices.
Health and Safety
As you prepare for an influx of customers and in turn, a need to stock and display more products, it’s vital to keep health and safety at the forefront of your mind when planning your displays.
High streets are adapting to changing custom with increasing numbers of retailers sharing spaces and participating in pop-up events. This has led to greater demand of bespoke shelving to fit the needs of different retail environments.
Keep Things Clean
Not only do we mean for your staff to keep on top of shop floor products, ensuring that they’re kept clean and tidy at all times. But, we also mean that you should avoid cluttering your displays with too many products. Instead, invest in more shelving, or handy shop shelving accessories that will allow you to display the same amount, but in a much more aesthetically pleasing way.
Group Products Together
By placing related items together, you will automatically increase your chances of extra sales. Shoppers may be looking for one specific product, but upon seeing your carefully placed related items come away with two or three after seeing how well they go together. This is especially powerful for items that can be grouped to form a gift set.
Consider Retail Shelving Hire
Christmas time is one of the few times of the year where you’re guaranteed an influx of customers. It’s imperative to adapt your store to deal with these extra demands and to capitalise on them, but this shouldn’t mean that you have to suffer from the costs of purchasing extra shelving and display counters. Nowadays, thanks to retail shelving hire, it’s possible to reap the rewards of extra shelving, at a much lesser cost to you financially.
Here at Crown Display, we provide a cost and time-effective retail hire service. Offering delivery and installation at your convenience, plus we’ll also dismantle and remove the displays too. Additionally, we understand how different stores may have specific requirements, which is why it’s also possible to hire bespoke units to any specifications. For more information about the quality of our products, call our team for free on 0800 587 5880.
