In general, retail stores are constructed and designed in a way to potentially maximise sales, increase foot traffic, and improve appeal to customers. If a shop is cluttered, unattractive and unclean, then customers are likely to shop elsewhere.
Retail accessories, such as shelving and rails, are a great way to utilise the space available, and at Crown Display we offer a variety of fittings and accessories to ensure an effective shopping experience.
Here are some tips for increasing efficiency within a store, creating space and organising layout, ultimately encouraging customers to purchase items.
Physical Arrangement
The way a shop is displayed and represented to its customers is essential in ensuring customer loyalty and repeat purchase. A store that is easy to navigate, making the most out of the space available, ensures an efficient buying process.
Creating a 15ft ‘decompression zone’ around the door allows customers to adjust to the store settings and accommodate themselves to the store interior. Placing staple items as far away from the door as possible is a tactical decision that causes customers to spend a longer amount of time in-store covering as much area as possible. In a supermarket, placing bread, milk, and eggs away from the door ensures a smooth flow throughout the supermarket for the customer, who will potentially spend more money on items they didn’t intend on buying.
Shelving
Shop shelving can play a huge part in attracting potential customers to the store by grabbing the attention of passing customers. Shelving allows for creative displays of products and for accurate display of information to the customer.
Placing high-profit items at eye level is the go-to trick for trade, as this requires minimal effort from the customer. A customer is more willing to bend or reach for cheaper goods, however, with high-profit items directly in front of the customer it is more tempting and persuading. Perhaps space is limited, or you would like a quirkier arrangement for your items? Slatwall is a great feature that is useful and extremely flexible, sitting in with the seasons designs etc.
Queue Management
No one enjoys wasting time queuing, but with queue management and merchandising, retail stores can distract customers with low-value items that grab attention, also known as add on sales. Easy to assemble, durable, and versatile, queue merchandising is a cost-effective method to increase point of sale revenue.
In-queue merchandising directs customers to the checkout whilst displaying merchandise in a visually appealing way. In-queue merchandising directs customers to the check out display whilst displaying merchandise in a visually appealing way. Selling low priced items, such as magazines and confectionery, also increases the chance of impulse purchases and overall maximises profit.
Mannequins and Garment Rails
Visual appeal is a powerful tool of persuasion with customers buying with their eyes. Mannequins and garment rails allow stores to creatively display their products for the customer. Creating a display that mirrors the store’s image is key in providing a pleasing retail experience for the customer. A display where customers are encouraged to interact with products’ or feel items of clothing’ increases the likelihood of purchase.
If you would like to know more about the products we offer, please don’t hesitate to contact us.
