Late night shopping season is quickly approaching, but are you and your store ready? The influx of custom and the extension of operating hours place extra demand on retailers. Shops need the means to display as well as store larger amounts of stock both maintaining its accessibility and safety. Additionally, Christmas markets and special events take many businesses outside of their standard retail space, and retailers who choose to host pop-up shops will likely require temporary furniture that maintains their brand quality beyond shop doors.
The season brings retail opportunities, both internally and externally, which need to be approached with preparation for the challenge to become worthwhile.
Externally
While events are potentially lucrative, there many responsibilities involved that can be stressful, even for larger teams. Outsourcing equipment and furniture hire relieves much of the stress involved and allows business owners to focus on other operational elements, such as staff and stock. It is now more common for businesses to hire equipment and furniture, which is largely due to the costs of storing or disposing of displays and structures after the event concludes.
Supporting the success of your event is the goal of our Crown Display hire service. Whether it’s shop display units or retail equipment, the Crown Display catalogue is available for hire and we’ll deliver, assemble, and remove at a time that works for your schedule. We want your late-night shopping pop-up or festive market stall to operate as seamlessly as possible, which is why we will also dismantle and remove everything at the end.
Internally
During the late-night shopping period, there’s a great opportunity to sell more stock and gain more custom. To comfortably engage with this seasonal market internally, however, retailers need to have extra stock showcased on the shop floor. While extra shelving is is not necessarily required, adaptable and robust shelving is beneficial, so that it can support larger items as well as be changed when stock levels run low.
Our most flexible options continue to be the most popular at this time of year. They include display rails and slatwall panels, both of which are lightweight and easy to manoeuvre. They’re also a low-cost option perfect for temporary events such as late-night shopping. Many of our shelving units are also available on wheels, allowing you to quickly relocate shelves where necessary. In addition, our range of shelving accessories can come in handy when space is too limited for shelving.
Contact
If you’d like to chat about your shelving needs or request any more information about the quality or manufacturing of Crown Display products, you can. We continue to offer bespoke orders, made specifically to your requirements, for sale and hire, as well as additional services, such as the application of logos to shelving and furniture.
Call our team on 0800 587 5880 or send them an email at sales@crowndisplay.co.uk.
