Crown Display // Retail Shelving
Every retailer should be aware of how shelving design and placement can benefit their shop. You are choosing from various fittings and styles that will affect many aspects of your store, including customer experience. Since the cost of the unit is already considered, it will always be to your best interest to see this space is used to its utmost potential. Different displays not only influence your shop’s atmosphere and overall efficiency but may also support increased customer spend. To help you understand how various retail shelving could benefit your business, we have put together a short guide.
Shop Strategy
Your primary goal in retail is to facilitate both the ease and growth of spending. How you achieve this might change over time, even each week. As such, versatility should be a fundamental quality of your shelving. Stock rotation is a recurring event and items will have differing potential. While some may benefit from eye-level placement on a central gondola, other items, such as discounted stock, may see improved sales on a bay positioned by the checkout area.
Furthermore, as the seasons and weather changes, your shop may see different levels of light within the store or different space required for bulkier winter stock as well as the wrapped-up customers browsing. While the crowds of a busier season like Christmas might require more space, during a quieter period you may want to fill the emptiness with extra stock. As such, you may want to consider adjustable shop fittings to accommodate a changing design.
Maximum Return
The return of your investment can be improved by making total use of your space. We offer customisation on much of our shop shelving, allowing you to make use of any excess room. Central gondolas and wall bays are great options for shelving, with their adjustable depth and height, however, slatwalls maintain their popularity due to their ability to display with minimal intrusion on walkways.
Not only can our retail shelving be made to your specific requirements but it is also very easy to install. Freestanding gondolas, for instance, are quickly put together and are simple to adjust with minimal effort, while maintaining reliable durability and high quality.
Customer Experience
Organisation, tidiness, and great design support a positive shopping experience. The opposite can cause stress and poor flow of traffic. By arranging your shelves and stock to facilitate customer orientation, as well as customer interest, you can reduce stress. The quality of shelving and their positioning may prompt a previously underconsidered purchase. For example, allowing for space in areas where customers may pause for consideration or placing space dedicated to offering potentially forgotten items. These methods increase sales, but can also orientate customers, helpfully directing them to the checkout area, while also supporting orderly and obvious paths for queuing.
Contact Us
You can find more information on our products, as well as advice on each item, by calling us on 0800 587 5880 or emailing us at sales@crowndisplay.co.uk
