When it comes to sales, there’s no question about it, visuals are everything. For both the digital and the physical world, this is the same. Creative displays and impressive signs are utilised to draw the attention of the consumer to certain products, improve their impression of an item or brand, and, ultimately, to increase the likelihood of a sale.
Of course, in a physical store visuals are paramount to a customer’s comfort and enjoyment within a space. It’s vital to consider the entire layout of your store, choosing welcoming and pleasant furniture that will be both memorable to the customer and also draw new customers into the store.
There are many ways that you can do this, here we’ll take you through some of the most successful.
Make your store immersive
With any retail design, the shopping experience is something that can be manipulated a great deal. So, although your first thought may be to create a nice display with attractive merchandise, consider delivering an experience beyond this, one that promotes the product further.
Let your customers experience the products. If there’s food, let them taste; if there are products that smell nice, make sure they can smell them. Make the most of the fact that customers are physically in your store and not just viewing your products on a screen.
Create Instagram-friendly spaces
Instagram has quickly revealed itself to be a store’s greatest ally. Consumers love to visit places that are ‘Instagrammable’, so creating a well-lit and visually pleasing space encourages people to take photos, which are shared across social media, reaching a wider audience. Not only will this draw attention, but your customers will then become advocates and influencers for your brand. If done correctly, this free advertising can be priceless. So, whilst you are designing your displays and store areas, be sure to incorporate soft encouragements for people to share their shopping experience online.
We have seen a large increase in demand for rustic retail shelving, which is because stores are looking to offer a modern, fashionable edge to their plain counterparts. Although thought to be more of a home fitting, they’re quickly proving their worth in a shop setting.
We have supplied other stores with distinct and modern aesthetics by creating customer bespoke display units bespoke display units to match their various styles. Here at Crown Display, we know that these units are much more than a location to place products on and instead is a vital selling tool. Great consideration goes into our construction, such as finding the optimum eye line for retail shelving height.
Each display must have a focal point
While you may feel that all your products are worthy of the spotlight, reflecting this in your displays can be very overwhelming to the customer. So, in each area of your store, pick one product to make the focal point. This solitary focal point will do the job in attracting attention and then once hooked, the customers will naturally explore the products around it. These spots can be arranged to draw customer across the store, encouraging a longer time spent shopping.
Keep your displays fresh
One way to ensure that your store is remembered for all the right reasons is to keep your displays fresh. Stock rotation is important in preventing both staff and customers from becoming bored with an environment. If each time your customers come to the store there are new exciting products for them to discover, they’re going to want to keep coming back.
We’re proud of our handmade shop counters and we’ll happily make them to your specification at no extra cost. They’re never flat packed and always made of the highest quality materials, just get in touch today to discuss your options with our team of friendly professionals on 0800 587 5880.
